Los Angeles based indie-rockers Bittersweethearts release their dreamy and heart-wrenching third single ‘Run From You’. The enchanting front lady Zoe Infante openly offers, “It symbolizes change and yearning for something new, while feeling stuck in the past. It also represents the feeling of being lost in a toxic relationship and not knowing if you want to stay or leave.”
Penned and recorded at the renowned Strawhorse Studios California and engineered by Thomas Ross Johansen (Wheatus, Snoop Dog, Walter Trout, Bruno Mars), Thomas added keys to the song with Zach Andrews on bass, Declan O’Raidy guitar/producer holding down and Marc Slutsky provided drums. “While recording ‘Run From You’, we were experimenting with a lot of different guitar tones to achieve a more dreamy vibe, which contrasts but complements the rocky feel of our past singles.”
The 4 piece bear Tarantino-esque rock vibes, an air of Blondie mixing a cocktail with Mazzy Star in a back alley behind CBGB’s in Manhattan's East Village and heightened with a garnish of Shirley Manson, the band have recently played a European tour and debut UK show to fantastic receptions.
Being known for striking imagery, the song is paired with a haunting and ethereal video shot by Vicente Cordero of Industrial Films (Richie Kotzen, Mr Big, Winery Dogs). “I definitely took inspiration from my recent divorce for not only the song, but the video and how tough it was to let go of someone I had made up a fantasy life about.” Zoe goes on, “When I was a little girl, I thought the most romantic gesture would be a photo in a locket, so my favorite lyric from the song has to be, “I want our faces/around my neck/inside a locket”…There’s a funeral scene and a wedding scene. I wanted to portray the death of a past life, as well as the rebirth of a new one.”
Having just played a European tour and their debut UK show, they are swiftly gaining new fans in addition to playing legendary venues in Whisky A Go Go, The Viper Room and The Mint on the California coast, the single is another taste of Bittersweethearts debut album which will be released later this year.