Apricity
Months after bursting out onto the music scene without so much as a warning, Scottish-born, Puslinch, Ontario-based singer/songwriter Apricity has released her debut single and video, the alt-rock extravaganza, “All My Lies” — available now.
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The Puslinch-based powerhouse first released the five-minute track back in October along with a spooky music video, which was directed by Jesse Read of Dropout Entertainment and Toronto Creative; the enchanting song and accompanying short film has already amassed more than 120,000+ streams across platforms — including 80,000+ on YouTube alone.
Sonically, the immediate smash-hit covers ground from alternative music to pop, over to rock and then back to indie. Though it might seem like a darker song, given its moody lyricism, it’s an easy one to tap your feet and sing along to.
Produced by Thomas McKay, “All My Lies” genuinely offers the listener a healthy variety of sounds — really good ones, on that note. Apricity herself says the direction of her music was fuelled by the creative inspiration of female trailblazers like Shirley Mason from Garbage; Alanis Morrissette; and Blondie’s Debbie Harry.